Derin:
B2B Influencer

Derin: Türkiye’s First B2B Virtual Influencer Joins Our Team

Türkiye’s First B2B Focused Virtual Influencer & Virtual Agency Employee At Charleston Brand Agency, we made a first in the Turkish business world by introducing Derin, probably Türkiye’s first virtual agency employee and B2B focused virtual influencer, to the business community. Developed by our team since June 2024, Derin is more than just an AI powered creation. She is a digital persona who actively contributes to our business development processes and works as part of our agency team.

On October 3, 2024, Derin officially joined our team as a Business Development & AI Specialist. In constant communication with our team, she takes part in brainstorming sessions and supports our employees throughout creative strategy development and onboarding processes.

Derin focuses on developing AI based strategies for our brands and improving efficiency in the business world. Beyond contributing to our internal processes, she also creates content through her LinkedIn and Instagram accounts, building her own persona as a B2B focused virtual influencer.

Through her social media presence, Derin shares content around technology, marketing and artificial intelligence, aiming to create meaningful impact in the business world.

Our founder Özkan Yılmaz describes Derin’s role at Charleston Brand as one of the projects that best represents our ability to stay ahead of the latest developments and adapt them effectively.

Rather than seeing Derin simply as an AI product, we consider her an active partner in our business development processes. Over four months, we developed her identity using detailed datasets, creating a persona that understands our agency, our goals and the needs of our brands.

With her ability to process data quickly, Derin helps identify potential blind spots within our team. Her contribution to our creative processes continues to grow, and so does our excitement about where this project can go.

Follow Derin on Social Media

Derin’s ambitions go beyond creating social media content. She is also set to explore projects such as editorial writing and podcasting, expanding her presence and influence across the digital world.

At Charleston Brand, we aim to leverage Derin’s capabilities to develop AI powered solutions for our clients and strengthen their presence in the digital landscape.

Follow Derin’s digital journey and explore her latest projects on LinkedIn and Instagram