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Introducing Our New Brand Identity
At Charleston Brand, driven by our passion for pushing the boundaries of creativity and telling new stories, we have renewed our corporate identity in line with this vision. We are excited to introduce our refreshed logo and brand language!
Here's Where It All Began:
The “reference mark,” which served as our starting point when designing our new logo, is actually a type of footnote symbol used in the Far East. While this symbol evokes ideas such as drawing attention, attribution and visibility, it also references the expression “çarliston marka,” a phrase found in slang dictionaries from which our agency's name originates.
What's the Main Focus?
The X symbol at the center of our logo represents conflict, an essential element of storytelling. This symbol highlights the dynamics of brand stories and our solution-oriented advertising strategies. The four dynamic lines surrounding it symbolize the strong collaboration and synergy among our creative teams. By working together, we continue to deliver great work.
And There's More?
The X symbol, along with the playful smiley face placed above it, represents the human-centered approach behind our stories and the energy we bring to every project. This detail reflects the idea that brands do more than offer products and services; they also create happiness and value.
