How Türkiye’s Largest Boutique Hotel Chain Was Built

In this video we created with Ufuk İnce, CEO of W Grup A.Ş., we explored the story of Panjur Grubu, Türkiye’s largest boutique accommodation chain, which began during the pandemic. Ufuk İnce shared valuable insights into how Panjur Grubu, Panocco and Bonjur Hotel, the brands of W Turizm, grew in an economy shaped by the effects of the pandemic and its aftermath, how the chain boutique hotel concept was built, and the franchise opportunities they offer to new investors.

Enjoy watching.